BRANDING & ADVERTISING

Duration: 0.5 days training

Suitable for: anyone interested in the power of branding in advertising

 

Topics covered:

• Pros & Coins of Branding

• Creativity can enhance or kill the brand

• The power of visual cues

• How to build a strong brand without spending too much

• Application of the branding best practice

Duration: 0.5 - 1 days training

Suitable for: for anyone who wants to start doing advertising or wants to be more efficient

 

Topics covered:​

• What works in advertising vs. what you do wrong

• Find your tone in advertising

• Why consistency overrun creativity in long-term

• Product/service position in the context of competition

• Leverage the role of market insights and customer profiling

• Take your channels to the next level

• Please your audience and get your future customers

Duration: 2h training

Suitable for: anyone interested in the topic

​

Topics covered:​

• Who is your audience? How to get to know them

• Smart usage of market insights for advertising

• Make segments from your customers

• Target correct people and sell more