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BRANDING & ADVERTISING

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1 

BRANDING IN ADVERSITING

Duration: 0.5 days training

Suitable for: anyone interested in the power of branding in advertising

 

Topics covered:

  • Pros & Coins of Branding

  • Creativity can enhance or kill the brand

  • The power of visual cues

  • How to build a strong brand without spending too much

  • Application of the branding best practice

2

DO THE ADVERTISING RIGHT

Duration: 0.5 - 1 days training

Suitable for: for anyone who wants to start doing advertising or wants to be more efficient

 

Topics covered:​

  • What works in advertising vs. what you do wrong

  • Find your tone in advertising

  • Why consistency overrun creativity in long-term

  • Product/service position in the context of competition

  • Leverage the role of market insights and customer profiling

  • Take your channels to the next level

  • Please your audience and get your future customers

3

KNOW YOUR AUDIENCE

Duration: 2h training

Suitable for: anyone interested in the topic

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Topics covered:​

  • Who is your audience? How to get to know them

  • Smart usage of market insights for advertising

  • Make segments from your customers

  • Target correct people and sell more 

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